Marketing Principles, SME 2011 Babson College
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ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 10, Problem 8MA
Summary Introduction
To discuss: The manner in which secondary sources of information used in this research
Summary Introduction
To discuss: About the methods used to collect primary data about the topic and refer any particular order in collecting these kind of data.
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Marcus is a computer engineer who has recently developed an app which helps userskeep track of medical information, doctor’s appointments, and prescriptions.Information about the user is stored in this app, including what prescriptions they aretaking and how frequently they schedule doctor’s appointments. As the developers ofthe app, Marcus and his company have access to this information.The marketing department requests Marcus supply them with customer-specificinformation so they can better target ads and app suggestions to the users. Marcusunderstands that he is part of a company, but also feels that the privacy of the appusers should be protected. Additionally, Marcus feels that as an engineer, he should beresponsible to those who use his technology.Note that Marcus is not a healthcare provider, nor does he work for a medicalfacility. As you plan your answer, consider the current healthcare and legal climatesand concerns that may exist relating to individuals' healthcare choices.
1.…
Paraphrase this one. Analyze and elaborate in 120 words.
Time series analysis is used for non-stationary data—things that are constantly fluctuating over time or are affected by time. Industries like finance, retail, and economics frequently use time series analysis because currency and sales are always changing. Stock market analysis is an excellent example of time series analysis in action, especially with automated trading algorithms. Likewise, time series analysis is ideal for forecasting weather changes, helping meteorologists predict everything from tomorrow’s weather report to future years of climate change. Examples of time series analysis in action include:
Weather data
Rainfall measurements
Temperature readings
Heart rate monitoring (EKG)
Brain monitoring (EEG)
Quarterly sales
Stock prices
Automated stock trading
Industry forecasts
Interest rates
How would you justify to Mobile Adventures' executives that they should treat their player data as a valuable business asset?
What are at least two ways in which Mobile Adventures could monetize (i.e., realize additional revenue from) the data they currently collect from game players?
What are the major threats to Mobile Adventures' data, and what policies and procedures would you recommend to mitigate these threats?
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Marketing Principles, SME 2011 Babson College
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