Chapter 11, Problem 10MC

Summary Introduction

Case summary:

During the few previous years, Company J has been controlled with the aid of high price of capital to make investments. Recently, it is observed that, capital costs have been deteriorating and firm has decided to notice severely at a primary expansion program suggested by marketing and advertising department. For this purpose, the major task for the company is to estimate its cost of capital.

To discuss: Whether company should use overall or composite WACC as the hurdle rate for its all divisions.