Chapter 11, Problem 6MC

Summary Introduction

Case summary:

During the few previous years, Company J has been too constrained with the aid of high price of capital to make investments. Recently, it is observed that, capital costs have been declining and company has decided to look severely at a primary expansion program suggested by marketing and advertising department. For this purpose, the major task for the company is to estimate its cost of capital.

To determine: Cost of equity using bond-yield-plus-judgemental-risk-premium approach.