The profits that result from charging client with given per unit price is to be ascertained. Also to construct the report including recommendation resulting in higher profits.
Explanation of Solution
Demand function
Fixed Cost = $15000
Marginal Cost = $1000
Inverse demand function
Under
So, putting
Profits are -$2500.
Theprofits earned by charging client $1450 for first 10units and for additional units amount charged is $1225 is ascertained as follows:
When for the first 10 units amount charged is $1450 and for additional units amount charged is $1225. This is the case of second-degree price discrimination.
Quantity demanded at price $1450 can be calculated as
Quantity demanded at a price $1225 can be calculated as
Total units demanded at $1225 is 55 units but 10 units were sold at $1450. So, additional 45 units will be sold at $1225.
Profit is calculated as total cost subtracted by the total revenue.
Therefore, the profit earns is -$375.
The strategy that can be used for higher profits isexplained below:
An optimal and feasible recommendation will be Two-part pricing strategy.
Under this strategy, there would be a fixed fee plus a per unit fee for each unit of the software installed and maintained.
Per unit fee will be equal to $1000 which is a marginal cost
Quantity demanded at this price will be calculated as
Optimal fixed fee =
=
Profit under two-part pricing strategy will be $25000 - $15000
= $10000.
Profit under two-part pricing strategy is $10000.
Want to see more full solutions like this?
Chapter 11 Solutions
MANAGERIAL ECON.+BUS.STRATEGY (LOOSE)
- Bloomswood Hotel is situated in Forkland, a picturesque town in the mountain region of a country. Allen Grabos works as a gourmet chef at the hotel that caters mostly to tourists. In a conversation with his wife, Delia Grabos, Allen claims that he is underpaid. The hotel makes up to $500,000 per year but his annual salary is only around $28,000 a year. Delia, however, is of the opinion that since new hotels and inns are expected to open in Forkland, the salaries paid to hotel staff in the area should increase. (1) Which of the following, if true, will weaken Delia's argument? A. Due to an increase in the number of fatal accidents recently in Forkland, tourism in the area was adversely affected. B. Tourism revenues in Forkland have been increasing consistently for the past 5 years. C. Spring and summer are the peak tourist seasons in Forkland. D. Bloomswood sold one of its seaside resorts because tourism in that part of the country declined substantially. E. Bloomswood…arrow_forwardSeven years ago, you started a cross-town delivery service. You have two types of deliveryservices. You have a small parcel service for anything that is flat and measures less than 11x17. You have a package service using a 100 lb capacity bike trailer for anything weighting up to 10lbs. Initially, you charged the same price for each service, but since the beginning of the Covid19 pandemic you have seen an increased in the demand for your package service. The demand for the package services seems to be more inelastic than the demand for parcels. You are now wondering if you should charge different prices for the parcel and package service or should you segment the market and charge two different prices? Complete the tables below and determine the best price strategy: price the services differently in each segment; or continue the one price policy? The Packages Market Price Packages TR MR TC MC…arrow_forwardSeven years ago, you started a cross-town delivery service. You have two types of deliveryservices. You have a small parcel service for anything that is flat and measures less than 11x17. You have a package service using a 100 lb capacity bike trailer for anything weighting up to 10lbs. Initially, you charged the same price for each service, but since the beginning of the Covid19 pandemic you have seen an increased in the demand for your package service. The demand for the package services seems to be more inelastic than the demand for parcels. You are now wondering if you should charge different prices for the parcel and package service or should you segment the market and charge two different prices? Complete the tables below and determine the best price strategy: price the services differently in each segment; or continue the one price policy? Combined Parcels & PackagesPrice Parcels and Packages TR MR TC MC MR-MC…arrow_forward
- Seven years ago, you started a cross-town delivery service. You have two types of deliveryservices. You have a small parcel service for anything that is flat and measures less than 11x17. You have a package service using a 100 lb capacity bike trailer for anything weighting up to 10lbs. Initially, you charged the same price for each service, but since the beginning of the Covid19 pandemic you have seen an increased in the demand for your package service. The demand for the package services seems to be more inelastic than the demand for parcels. You are now wondering if you should charge different prices for the parcel and package service or should you segment the market and charge two different prices? Complete the tables below and determine the best price strategy: price the services differently in each segment; or continue the one price policy? The Parcels Market Price Parcels TR MR TC MC MR-MC…arrow_forwardYou were able to purchase two tickets to an upcoming concert for $100 apiece when the concert was first announced three months ago. Recently, you saw that StubHub was listing similar seats for $225 apiece. What does it cost you to attend the concert?arrow_forwardYou are the general manager of a firm that manufactures personal computers. Due to a soft economy, demand for PCs has dropped 50 percent from the previous year. The sales manager of your company has identified only one potential client, who has received several quotes for 10,000 new PCs. According to the sales manager, the client is willing to pay 5800 each for 10,000 new PCs. Your production line is currently idle, so you can easily produce the 10,000 units. The accounting department has provided you with the following information about the unit (or average) cost of producing three potential quantities of PCs: 10,000 PCS15,000 PCsMaterials (PC component) $600$600 Depreciation300225 Labor150150 Total unit cost20,000 PCs $ 600150150$1,050 $975 $900 Based on this information, should you accept the offer to produce 10,000 PCs at $800 each? Explain.arrow_forward
- Cameron sells premium steak at the local market. He has a lot of customers due to the promising taste and texture of his steak. One kilogram of his premium steak costs $80.50. However, it would only cost $68.50 per kilogram if a customer buys 3 kilograms and $58.50 per kilogram if a customer buys 5 kilograms. Cameron can supply 100 kilograms of premium steak in a day, but his supply only lasts for an hour and a half. Which of the following statements is true? With this pricing scheme, Cameron is extracting all the consumer surplus. Cameron is basing his pricing scheme on the maximum amount a customer is willing to pay for his premium steak. Cameron is using third degree price discrimination by charging different prices for different "blocks" of kilograms for his premium steak. Cameron receives a larger revenue and profts with this pricing scheme compared to charging a single lower price for larger quantities. None of the above are true.arrow_forwardNetflix customers in Australia could soon be facing steeper monthly charges. The popular streaming service on Monday confirmed that it recently tested higher subscription prices for new customers in Australia. The company—which has nearly 100 million global subscribers and expanded to Australia in 2015—has reportedly tested raising prices for new subscribers by as much as three Australian dollars (AU). Netflix’s test resulted in some Australian customers seeing price increases for the streaming service’s Basic plan (going from AU$8.99 to AU$9.99 per month), while Netflix’s Standard plan increased AU$2 to AU$13.99 and the Premium plan increased AU$3 to AU$17.99 per month, according to The Australian. Netflix confirmed the tests, but emphasized that it has not yet formally announced any permanent price increases. “We continuously test new things at Netflix and these tests typically vary in length of time,” the company said in a statement. “In this case, we are testing slightly…arrow_forwardYou work for an IT company which recently developed a software package for a hospital, and multiple copies of the software will be installed on different computers of this hospital. The fixed cost of developing this software is $9,000. The marketing team finds that within this hospital, demand for the software is Qd = 300 - 0.2Pand that it would cost your company $800 per unit to install and maintain the software at each computer the software is installed on. The CEO has asked you to construct a two-part pricing strategy for this software. (A) Under a two-part pricing strategy, what is the per-unit fee? [ Select ] ["$600", "$9000", "$1000", "$800", "$10000"] (B) Under a two-part pricing strategy, what is the fixed fee you charge the hospital? (Hint: As a "license fee" to use the software) [ Select ] ["$35000", "$45000", "$28000", "$42000", "$49000"]arrow_forward
- You are the County Commissioner of Hazard County. Recently a severe wave of storms swept across Hazard County, spawning several tornadoes and creating a wide path of mayhem. The citizens of Hazard County are demanding that you do something to protect them. You decide to install some early warning tornado sirens. However, there is no money left in the county budget, so you ask each citizen to donate some money to build the system. Many citizens donate money to help build the warning system; however, Ms. Nancy, who is wealthy, decides she is not going to donate. The early warning sirens are an example of a and Ms. Nancy represents a Public goods are in rivalry and in excludability. What approach would be the least effective way to deal with free riders? OA. Appeal to their civic sense of responsibility. OB. Exclude citizens from benefiting from the good or service. OC. Threaten to expose the free riders to their neighbors. OD. Offer citizens a favor or a small gift if they agree not to…arrow_forwardThe Vista TV Cable Co. currently has 100,000 subscribers who are each paying a monthly rate of $40. A survey reveals that there will be 1000 more subscribers for each $0.25 decrease in the rate. At what rate will maximum revenue be obtained, and how many subscribers will there be at this rate?arrow_forwardAs Sales Manager for Montevideo Productions, Inc., you are planning to review the prices you charge clients for television advertisement development. You currently charge each client an hourly development fee of $2,400. With this pricing structure, the demand, measured by the number of contracts Montevideo signs per month, is 6 contracts. This is down 3 contracts from the figure last year, when your company charged only $2,100. (a) Construct a linear demand equation giving the number of contracts q as a function of the hourly fee p Montevideo charges for development. q(p) = (b) On average, Montevideo bills for 40 hours of production time on each contract. Give a formula for the total revenue obtained by charging $p per hour. R(P) = (c) The costs to Montevideo Productions are estimated as follows. Fixed costs: $110,000 per month Varlable costs: $50,000 per contract Express Montevideo Productions' monthly cost as a function of the number q of contracts. C(q) = Express Montevideo…arrow_forward
- Managerial Economics: A Problem Solving ApproachEconomicsISBN:9781337106665Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike ShorPublisher:Cengage Learning