Marketing (Custom Package)
Marketing (Custom Package)
12th Edition
ISBN: 9781323452486
Author: Armstrong
Publisher: PEARSON
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Chapter 11, Problem 2BLC
Summary Introduction

To explain: How the website of Company BN compares on the feature.

Introduction:

Retailer is an individual or an organization that sells goods or services to its customers, suppliers or wholesalers. Retailers are the persons who generally sell goods and services to other business.

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How do the mall operators adapt to the challenges ofonline retailing or discount stores?
Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life  through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…
1. "Online retail is an established distribution channel," according to the information provided. Do you agree? If you answered yes or no, explain why. 2. Whether mobile commerce is a standalone entity or an extension of an existing online channel, how does the customer say this is the channel that solidifies its importance as a viable customer alternative? 3. Why is it that the ease of all three shopping behaviors, such as how, where, and when, has changed dramatically? Share your thoughts on these three shopping habits.
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