Marketing (Custom Package)
Marketing (Custom Package)
12th Edition
ISBN: 9781323452486
Author: Armstrong
Publisher: PEARSON
Question
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Chapter 11, Problem 11.16VC
Summary Introduction

Case summary:

The age of television shopping goes hand in hand with the television itself. In the year 1982, home shopping network made it a full-time attempt. Early home shopping network was just into invention of products, order taking, and presentation. The company is best at selling its products and giving outlet to genuine products.

To discuss: Whether home service network has a bright future or not, explain with reason.

Retailer:

Retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.

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