Marketing (Custom Package)
Marketing (Custom Package)
12th Edition
ISBN: 9781323452486
Author: Armstrong
Publisher: PEARSON
Question
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Chapter 11, Problem 11.1DQ
Summary Introduction

To discuss: The classification of retailers based on the service offered and give an example for the communication.

Retailer:

A retailer is an individual or an organization that sells goods or services to its customers, suppliers, or wholesalers. The retailers are persons who generally sell goods and services to the other business.

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