Organizational Behavior
OER 2019 Edition
ISBN: 9781947172715
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 11, Problem 5CTQ
Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.
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Once you have identified your communication style, post a general description without naming your communication style. Also, describe a selling scenario that would help build a relationship with you (make up the details), in which you are the customer.
Communication style: Emotive
Outline some elements in a communication program that can be used to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build awareness of the store by 10 percent. (c) Develop an image as a low-price retailer. How would you determine whether the communication program met each of these objectives?
These are Seegers 10 crisis communication practices
Process approaches and policy development;
Pre-event planning;
Partnership with the public;
Listen to the public’s concerns and understand the audience;
Honesty, candor, and openness;
Collaborate and coordinate with credible sources;
Meet the needs of the media and remain accessible;
Communicate with compassion, concern and empathy;
Accept uncertainty and ambiguity; and
Messages of self-efficacy.
Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?
Chapter 11 Solutions
Organizational Behavior
Ch. 11.1 - Describe the communication process.Ch. 11.1 - Why is feedback a critical part of the...Ch. 11.1 - What are some things that managers can do to...Ch. 11.2 - What are the three major types of communication?Ch. 11.2 - How can you manage the inflow of electronic...Ch. 11.2 - What are the major influences on organizational...Ch. 11.3 - What are the major roles that managers play in...Ch. 11.3 - Why are negotiations often brought in to...Ch. 11.4 - How are corporate reputations affected by the...Ch. 11.4 - Why is corporate reputation important?
Ch. 11.5 - What are the four components of communication...Ch. 11.5 - Why is it Important to understand your limitations...Ch. 11.5 - Why should managers always strive to improve their...Ch. 11 - Describe the communication process.Ch. 11 - Why is feedback a critical part of the...Ch. 11 - What are some things that managers can do to...Ch. 11 - Compare and contrast the three primary forms of...Ch. 11 - Describe the various individual communication...Ch. 11 - How can managers better manage their effectiveness...Ch. 11 - Which communication roles are most important in...Ch. 11 - Identify barriers to effective communication.Ch. 11 - How can barriers to effective communication be...Ch. 11 - How should Facebook respond to the 2014 research...Ch. 11 - Should the company promise to never again conduct...Ch. 11 - How can Facebook balance the concerns of its users...Ch. 11 - What processes or structures should Facebook...Ch. 11 - Respond in writing to the issues presented in this...
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