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7th Edition
ISBN: 9781259852183
Author: Paige Baltzan, Amy Phillips
Publisher: McGraw-Hill Education
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Chapter 11, Problem 6RQ
Program Plan Intro
Partner relationship management (PRM):
Partner relationship management is known as a system that constitutes of strategies, methodologies, software, and web-based capabilities that help the vendor to manage the partner relationships. The purpose of partner relationship management system is to introduce reliable systems, processes and procedures that enable the vendors to manage their partners.
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