Foundations of Business - Standalone book (MindTap Course List)
Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 12, Problem 10CC
Summary Introduction

To determine: The aim of test marketing.

Introduction: Test marketing is a device utilized by organizations to give understanding into the plausible market accomplishment of another product or adequacy of a marketing promotion.

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