Foundations of Business - Standalone book (MindTap Course List)
Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 12, Problem 12CC
Summary Introduction

To determine: The major types of brands.

Introduction: A brand is a product, service, or idea that is freely recognized from different product, service, or ideas with the goal that it can be effectively conveyed and typically marketed.

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Explain the types of Brands.