The meaning of brand equity, the four major factors that contribute toward brand equity and the issues that should be considered while choosing a brand name. Introduction: The brand equity alludes to the extra value that a buyer connects with the brand that is one of a kind from the various brands accessible in the market. Brand equity implies the consciousness, observation, faithfulness of a customer towards the brand.

Question

describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?

Answer 1

Question

Chapter 12, Problem 14CC

Summary Introduction

To determine: The meaning of brand equity, the four major factors that contribute toward brand equity and the issues that should be considered while choosing a brand name.

Introduction: The brand equity alludes to the extra value that a buyer connects with the brand that is one of a kind from the various brands accessible in the market. Brand equity implies the consciousness, observation, faithfulness of a customer towards the brand.

Expert Solution & Answer

Trending nowThis is a popular solution!

See solution

Check out sample textbook solution

Students have asked these similar questions

describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?

Reflecting on the requirements of strong brand identities, please identify a brand with a unique identity without contradictions maintained over some time. Please describe why it is unique, why you think the components do not contradict themselves and how long the brand has maintained its identity.

Discuss the various entities being branded by the 21st century brand managers? How these entities are being branded in the 21st century marketplace? Quote relevant examples.