International Business: The Challenges of Globalization Plus MyLab Management with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134890494
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 12, Problem 11TU
Summary Introduction
To Explain:
Problems might a company encounter while conducting
Introduction:
Market research is the most important part of business strategy. Conducting market research is not an easy business in some parts of the world. Vietnam has some of the most conservative cultural society and they have one of the oldest tradition. So while researching we must take care of the local cultural and social values. It gives some advantages as well as some major disadvantages.
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International Business: The Challenges of Globalization Plus MyLab Management with Pearson eText -- Access Card Package (9th Edition)
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