International Business: The Challenges of Globalization Plus MyLab Management with Pearson eText -- Access Card Package (9th Edition)
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Chapter 12, Problem 3TAI2
Summary Introduction

To Explain:

Type of research do you think Sony used to “get inside the heads” of its target market?

Introduction:

The business culture supports the international business in any country. There are a lot of actions and information needed to start the same. Sony’s Mini Disc recorder/player was enormously famous in Japan.

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