International Business: The Challenges of Globalization Plus MyLab Management with Pearson eText -- Access Card Package (9th Edition)
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Chapter 12.3, Problem 2QS3
Summary Introduction

To Determine:

What is a possible source of secondary research data?

Introduction:

Secondary market research includes data or information that is already organized and analysed by other sources. It means that one person’s primary data is another person’s secondary data.

The sources of secondary research data are:

  • Public sources
  • Government agencies
  • Internet
  • Educational institutions
  • Unpublished sources
These sources help in collecting the secondary data or information.

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