Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 12, Problem 12.10AAC
Summary Introduction
To determine:
To create an impromptu two-to five-minute speech making a good case for the core message.
Introduction/case summary (question specific):
Technique of ‘Elevator Test’ can sharpen the core message and shorten your story/speech and pitch the main idea.
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Chapter 12 Solutions
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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