MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
11th Edition
ISBN: 9781337386555
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 12, Problem 12.1AAC
Summary Introduction
To determine:
Present an article that would appeal to an audience.
Introduction/case summary (question specific):
Select a recent issue of Wall Street Journal, Bloomberg Business week or any other business periodical. Based on the analysis of the classmate audience, select the most suitable article and present to the class.
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Follow up question to the above answer. Please write an executive summary of the article.
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1) As the newest member of the marketing department for an up-and-coming shoe manufacturer, your boss asks you to develop a proposal to expand the company's product line to increase sales as much as possible. Currently, your company sells several designs of shoes, all selling for about $120 per pair. How might you accomplish your task, and which new segments of the market would you be trying to reach?
Chapter 12 Solutions
MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
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