MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
11th Edition
ISBN: 9781337386555
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 12, Problem 12.3AAC
Summary Introduction
To Determine:
To identify the keynote public speakers and their presentation style.
Introduction/Case Summary (Question Specific):
Among many public key speakers Elon Musk, Richard Branson, Jack Welch are considered a few of the best keynote speakers and they are among the best speakers who charge high fees due to high demand. This is mainly due to the communication and presentation skills of these people.
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Chapter 12 Solutions
MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
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- Why is it important to know your purpose, know your audience, organize your ideas and follow basic communication principles? Provide practical examples related to your field of specialization.arrow_forwardImagine that you are a database manager for a company that has hundreds of salespeople who need to check, edit, and add information to the database from time to time. Despite repeated training sessions, many salespeople still struggle with using the database properly. Your supervisor asks you if there is a way to make it easier for the sales force to interact with the database. What solution would you recommend in this situation? Describe the specific steps that you would need to take to make this solution work.arrow_forwardHow can you improve your public speaking skills?arrow_forward
- Reflect on the challenges of communicating bad news, writing a letter of complaint, and refusing a claim while maintaining a positive work or customer relationship. When would you use a direct approach in communicating challenging news or refusing a claim? What are the advantages of an indirect approach in such cases? What do you see as the pitfalls or potential difficulties in writing a letter of complaint? How would you overcome these obstacles? Provide at least one example from you own experience in writing or receiving such messages.arrow_forwardHow would you describe a face to face communication with customer at an international event? a. Mass Communication b. Marketing c. Personal selling d. Advertisingarrow_forwardHow can you write an effective business message that conveys your message clearly and persuasively?arrow_forward
- How do you establish your credibility as a speaker while making a presentation and How do you sustain the interest of the audience during a speech or presentation?arrow_forwardIdentify and describe any five methodology that can be adopted by a speaker to enhance his or her presentation deliveryarrow_forwardAccording to a recent survey by the Graduate Management Admission Council, employers rank the ability to listen number two among 25 skills they demand in new graduate business school hires, placing it above writing ability, presentation skills, or quantitative analysis. Yet, it is generally acknowledged that of the four primary communication activities—speaking, listening, writing, and reading—listening is the most difficult to master. Discuss why you agree or disagree that listening is the most challenging communication skill to master. Provide an example of a technique to improve listening skills.arrow_forward
- You have been hired as a consultant to improve communication between engineering and marketing staff in a large high-technology company. Use the communication model and the four ways to improve that process to devise strategies to improve communication effectiveness among employees between these two work units. • Examine the four ways to improve communication through coding-decoding. • Identify various practices to improve communication for each of these general categories.• What do you anticipate being the greatest barriers between these two departments?• Explain how this will impact the overall productivity of the high-tech company.arrow_forwardWorking with an advertising agency means that you get to create a unique relationship where you have one goal in mind. To drive traffic and create sales opportunities for the business that is hiring the agency. The agency and business will come to an agreement in which certain goals and criteria is met. the below are advantages of an outside agency except Greater expertise O Outsider's perspective O Access to top talent Works closer with CEOarrow_forwardCountries and cultures have created subtle, sometimes ritualistic ways, of informing other people of unpleasant information US Americans prefer the most direct approach possible They tend to be honest and even blunt in delivering negative evaluations and may do so publicly US Americans consider anything other than a direct and open approach to be dishonest and insincere; they quickly lose confidence in and distrust anyone who hints at what is intended rather than saying it outright Anyone who chooses to use an intermediary to deliver bad news may be considered manipulative and untrustworthy Why do you agree or disagree that this describes US Americans? How might a US American’s practice of openness and honesty cause misunderstandings when communicating with a person that is more indirect such as someone from Asian or the Middle East? Be specific and include an examplearrow_forward
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