PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
16th Edition
ISBN: 9781323356265
Author: Kotler
Publisher: PEARSON C
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Chapter 12, Problem 12.23MML
Summary Introduction
To discuss: The multichannel distribution system and its advantages and disadvantages of using it.
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Describe multichannel distribution systems and the advantages and disadvantages of using
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What types of channel conflict are present in this channel of distribution? Explain.
Chapter 12 Solutions
PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
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- What is multi-channel distribution systems?arrow_forwardWhich distribution channels would producers of services be most likely to use? Why? Provide a thorough discussionarrow_forwarddescribe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)arrow_forward
- 3. Explain the difference between a conventional distribution channel, a vertical marketing system, and a horizontal marketing system.arrow_forwardHow does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?arrow_forwardWhat kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?arrow_forward
- Why are distribution channels necessary?arrow_forwardDiagram the Caterpillar and KFC channel systems. How do they compare in terms of channel levels, types of intermediaries, channel member roles and responsibilities, and other characteristics? How well is each system designed?arrow_forwarddiscuss the significance of an efficient distribution channel in reaching target markets.arrow_forward
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