PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
PRIN.OF MARKETING CUSTOM(LL) W/ACCESS
16th Edition
ISBN: 9781323356265
Author: Kotler
Publisher: PEARSON C
Question
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Chapter 12, Problem 12.11MA
Summary Introduction

Case summary:

The retailers of fast-fashion like Company H, Company Z and others demand short lead times and prompt changes from the suppliers to feed the demand of consumers for new fashions. Country B is the second greatest apparel developer for Country NA and Country E retailers and brands. The Global Federation I is City G based international union established a proposal to increase the safety of supplier in Country B, which all the retailers and brands in the western side accepted.

Characters in the case:

  • Country B
  • Country E
  • Global Federation I

To discuss: The detailed report on Country B’s accord on fire and building safety proposed by Global federation I.

Summary Introduction

To discuss: The reason for Country U’s retailer who refused to sign the agreement.

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