Pearson eText Microeconomics -- Access Card
Pearson eText Microeconomics -- Access Card
7th Edition
ISBN: 9780136850045
Author: Hubbard, Glenn, O'Brien, Anthony
Publisher: PEARSON
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Chapter 12, Problem 12.4.9PA
To determine

Whether to continue the production or to shut down the production.

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Joe is the owner-operator of Joe's Haircuts Unlimited. Last year he earned $175,000 in total revenues and paid $110,000 to his employees and suppliers. During the course of the year, he received three offers to work for other barbers, with the highest offer being $60,000 per year. Is Joe earning a normal profit? No, he is earning an above-normal profit. No, but he is earning an accounting profit and that is all that matters. Yes, but his economic profit is $0 and that is not good. We cannot be sure, because "normal" profit is a subjective judgment. No, his economic profit is negative.
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