Microeconomics (13th Edition)
Microeconomics (13th Edition)
13th Edition
ISBN: 9780134744476
Author: Michael Parkin
Publisher: PEARSON
Question
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Chapter 12, Problem 17APA
To determine

Whether the firms enter or exit the market in the long run, and the market price and quantity in the long run.

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Suppose the market for the pain reliever aspirin is in long-run equilibrium at a price of $3 per bottle.  New scientific research links aspirin with a reduced risk of heart disease. In the short run, what will happen to the price of aspirin?  Explain using a diagram. In the short run, how will firms respond to the change in price described in part 1?  What will happen to profits?  Explain using the same diagram. Given the situation described in part 2, what can we expect to happen to the number of aspirin producers in the long run?  What effect will the change in the number of producers have?
This company wants to maximize its profit in the short run. How much is a profit-maximizing quantity and price in the short run? Why? How much is its profit at that profit-maximizing quantity?
Give an example of a price at which this firm would want to produce and sell output in the short run, but not in the long run.
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