EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 12, Problem 4DQ
Summary Introduction
Interpretation:The concept of Bullwhip effect is to be explained along with its importance for managers and the ways to reduce it.
Concept Introduction:In supply chain bullwhip effect occurs when the companies order more quantities of goods in meeting the new demand because of the changes that occur in the consumer demand. This happens as the demand for goods is solely dependent on the demand forecasts from companies rather than the actual demand.
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