Mindtap Marketing, 1 Term (6 Months) Printed Access Card For Lamb/hair/mcdaniel 's Mktg12
12th Edition
ISBN: 9781337912273
Author: Lamb, Charles W.; Hair, Joe F.; Mcdaniel, CARL
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 12, Problem 6LO
Summary Introduction
To discuss: The internal marketing in service.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
Internal marketing refers to the process that happens with in the company. The main motive of internal marketing is to encourage employees of all the levels to satisfy the customer by providing good services.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
....
Discuss relationship marketing in service.
explain the challenges involved in Marketing of Services .
Explain the marketing of services and other intangibles.
Chapter 12 Solutions
Mindtap Marketing, 1 Term (6 Months) Printed Access Card For Lamb/hair/mcdaniel 's Mktg12
Knowledge Booster
Similar questions
Recommended textbooks for you