Mindtap Marketing, 1 Term (6 Months) Printed Access Card For Lamb/hair/mcdaniel 's Mktg12
12th Edition
ISBN: 9781337912273
Author: Lamb, Charles W.; Hair, Joe F.; Mcdaniel, CARL
Publisher: Cengage Learning
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Question
Chapter 12, Problem 3LO
Summary Introduction
To discuss: The components of service quality and the gap model of service quality.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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Discuss the different dimensions of service quality?
How do the five dimensions of service quality play a role in customer satisfaction?
Mention the dimensions of service quality in marketing.
Discuss the key elements of service quality and how they can be measured and improved in service rendering.
Chapter 12 Solutions
Mindtap Marketing, 1 Term (6 Months) Printed Access Card For Lamb/hair/mcdaniel 's Mktg12
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