MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 12.2, Problem 2PC
Summary Introduction
To determine: The factors that augment the diffusion of a good or a service.
Introduction: Innovation diffusion refers to the number of customers that use the innovated good in an economy in a given period of time that first increases and then tends to decrease due to which the diffusion curve is a bell-shaped curve.
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