MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 12, Problem 8MA
Summary Introduction
To discuss: The two feasible ways that a new new-born skincare line might lead to initial market testing prior to launching this new product.
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Answer the following questions in relation to that product:
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the product chosen is ( Seven Seas cod liver oil)
(1) Describe the product that you have chosen
(2) Comment on the information provided on the label
(3) How does the price of the product compare to the prices of the similar products in the category?
(4) Who (which target market) is the product targeted to?
(5) What consumer need does the product satisfy?
(6) What marketing activities are used to promote the product in the store and nationally?
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