Foundations of Business - Standalone book (MindTap Course List)
Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13, Problem 11DQ
Summary Introduction

To determine: The major ingredients of promotion mix.

Introduction: Promotion mix is basic to meet the data necessities of every single target customers. This essentially implies the underwriting or promotion mix is not considered to gratify just the potential purchaser or just the ongoing purchaser.

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Identify, explain and describe the major ingredients of a promotion mix. Give examples