Foundations of Business - Standalone book (MindTap Course List)
Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN: 9781285193946
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13, Problem 20CC
Summary Introduction

To determine: The eight major steps in developing an advertising campaign.

Advertising is the idea of imparting a communicating about products and services to a consumer. Advertising is finished utilizing different media like TV, print, radio, on the web, open air. Keeping in mind the end goal to convey the focal message a progression of ads that are made to grab the eye of the group of viewers is termed as advertising campaign.

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How does a company decide which media channels to use in an advertising campaign, and what factors influence this decision?
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