MYECONLAB+ETEXT+KNAPP 104 STUDENT PACKET
MYECONLAB+ETEXT+KNAPP 104 STUDENT PACKET
6th Edition
ISBN: 9781323477816
Author: HUBBARD/KNAPP
Publisher: PEARSON C
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Chapter 13, Problem 13.1.2RQ
To determine

Why a local McDonald's demand curve is downward sloping.

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Subway v/s Big Mac  When subway launched it started taking market share of McDonalds because its food is regarded  as fresh, healthy, on spot and made as per customer’s taste and preference. In 2003, McDonalds  then replaced its traditional question “will you have fries with that” to “will you have an apple  with that” as a part of its major reorientation of the product to match its customer’s preferences.   a) Explain why McDonalds has made this change? Refer to the conditions of demand of Big  Mac?  b) What combination of two graphs (McDonalds and Subway) would you use to illustrate the  above fast food situation? (movement along the curve or shift)  c) What factors were responsible for the changes in the fast food market? d) What would happen if they didn’t make any such changes?  e) According to you, how was the impact of this change in strategy of McDonalds?
Suppose you are in charge to analyze the future price trend of a brand. What do you suggest about the price? What should be the change in it in future for market equilibrium if it is currently at P1 and also explain whether there is a surplus or a shortage in this current market?
What is the slope of average revenue curve in a market In which firm can sell more only by lowering the price?
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