A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Chapter 13, Problem 13.14A

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To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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What are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles? Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.

As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.

Does Reebok pursue an intensive, an exclusive, or a selective distribution intensity strategy? Would you suggest any changes to this strategy?

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Question

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Question

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Answer 5

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Answer 6

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Answer 7

Chapter 13, Problem 13.14A

Summary Introduction

To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Answer 8

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Answer 11

Ch. 13 - Prob. 13.1QR Ch. 13 - Prob. 13.2QR Ch. 13 - Prob. 13.3QR Ch. 13 - Prob. 13.4QR Ch. 13 - Prob. 13.5QR Ch. 13 - Prob. 13.6QA Ch. 13 - Prob. 13.7QA Ch. 13 - Prob. 13.8QA Ch. 13 - Prob. 13.11A Ch. 13 - Prob. 13.12A

A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

Solution Summary: The author explains the preliminary design of a company's start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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To develop: A preliminary design of a company’s start-up distribution mix including the distribution channels and physical distribution and explain the reason for the choice of selection.

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Chapter 13 Solutions