Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
11th Edition
ISBN: 9780134796741
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Question
Chapter 13, Problem 13.15A
Summary Introduction
To determine: The cost required to implement the distribution and promotional mix at the start of the business.
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Identify the resellers in your distribution channel. Discuss the role that trade sales promotions to these resellers could play in the development of your promotional plan.
How can the promotional mix turn into strategy? Explain your answer.
Promotional strategies can assist in moving a product through the channel of distribution. (a) Briefly explain how a pull strategy could be deployed in promoting a product through a channel of distribution.
Chapter 13 Solutions
Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
Ch. 13 - Prob. 13.1QRCh. 13 - Prob. 13.2QRCh. 13 - Prob. 13.3QRCh. 13 - Prob. 13.4QRCh. 13 - Prob. 13.5QRCh. 13 - Prob. 13.6QACh. 13 - Prob. 13.7QACh. 13 - Prob. 13.8QACh. 13 - Prob. 13.11ACh. 13 - Prob. 13.12A
Ch. 13 - Prob. 13.13ACh. 13 - Prob. 13.14ACh. 13 - Prob. 13.15ACh. 13 - Prob. 13.16TECh. 13 - Prob. 13.17TECh. 13 - Prob. 13.18TECh. 13 - Prob. 13.19TECh. 13 - Prob. 13.20EECh. 13 - Prob. 13.21EECh. 13 - Prob. 13.22EECh. 13 - Prob. 13.23CCh. 13 - Prob. 13.24CCh. 13 - Prob. 13.25CCh. 13 - Prob. 13.26CCh. 13 - Prob. 13.27CCh. 13 - Prob. 13.28CCh. 13 - Prob. 13.29CCh. 13 - Prob. 13.30CCh. 13 - Prob. 13.31C
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Similar questions
- suppose you are the sales representative of Namibia breweries (Pty) Ltd. Discuss various promotional strategies you would use to ensure top notch salesarrow_forwardWhich step is the most important part of the selling process, something that all good salespersons can do:arrow_forwardExplain the Appropriate Promotional Tools and Activities for a Small Scale Hotel Business which is intended to advertise its Business to Local and Foreign Customers in Small Budget.arrow_forward
- What are physical distribution activities?arrow_forwardDiscuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?arrow_forwardImportance of making a Marketing Plan? Why does a business need to make a promotional mix? The most effective pricing strategy to use when there is a brand new product in the market?arrow_forward
- When working on promotion for your product/service, why is it important to consider the economic challenges of your target market?arrow_forwardPromotional mix Most promotional strategies have several elements to what is called the “promotional mix,” which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling Choose a product and discuss the promotional strategy for this product What do you think are its objectives? Which of the elements identified above are included? (Cite some examples from internet sources – print media and sponsor’s websites, YouTube, or articles in the trade or business press) In your judgment, is the strategy effective or not based on the objectives that you identified? Explainarrow_forward
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