Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780135983294
Author: Philip Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 13, Problem 13.20CC
Summary Introduction
Case summary:
Shop B breaks all the rules of retailers and it has built an empire in the retail worlds. B shop is an outdoor product. The shop fetches revenue of $4.3 million in last year and $50 million per shop. This shop attracts the customers who hate shopping. The typical customers of B shop are reclusive male outdoorsman who desires for a best outdoors but who at the same time hate pushing in shopping and crowds.
B shop solved this problem in two strategies
Delivering the products under a roof and a new experience of shopping under a natural theme park
Characters in the case:
- B shop
To classify: B shop with major types of retailers
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is meant by brick-and-mortar retailers?
How does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing, stock management, competition etc.)
How does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing, stock management, competition etc.) Please Make Comments
Chapter 13 Solutions
Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
Knowledge Booster
Similar questions
- Why are retailers in the limited-assortment supermarket and extreme-value discount store sectors growing so rapidly? From which retailers are they getting these additional sales?arrow_forwardHow does nonstore retailing occur?✓ What are the four most commontypes of shopping centers, andwhat type of store does eachtypically contain?arrow_forwardName and describe the three types of off-price retailers.How do off-price retailers differ from discount stores?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning