Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 13, Problem 1VC
Summary Introduction

Case summary:

EB is a marketing icon. The precursor of the company was founded by 2 inventors; the inventor of battery and the flash light. This partnership develops into a foremost manufacturer and seller of batteries in the world at present. Company E demonstrates the full range of marketing concepts.

Company EB was ranked fifth brand icon of twentieth century. Through the identification and understanding the consumer needs, company is continuously involved in new product development.

Company EB has well developed and greatly effective marketing division, which is responsible for success of new and current product. EB utilizes the four P of marketing effectively.

The company views its approach of marketing that focuses on developing, cultivating and expanding customer relationship. The company has significantly impacted by the growth of technology and internet; and uses it as a part of overall marketing communication approach.

Company utilizes the qualitative data like secondary data and focus groups to test market its product, elicit customer feedback, gather demographic and other data, and match the marketing strategy to be reliable with the correct segmentation factor.

To identify: The element that must be considered in marketing environment.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON