Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 13.2, Problem 2TP
Summary Introduction

To determine: The three parts of the marketing concept.

Introduction:

Marketing refers to an activity which includes creation of set of institutions, communicated, delivered and exchanged. So, that value can be added for the customers and other clients as a whole.

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