Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 13, Problem 5DWS

a.

Summary Introduction

To discuss: The different name for the restaurant.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

b.

Summary Introduction

To discuss: The location for the restaurant.

Introduction:

The process in which the potential customers who might be interested in the company’s product are identified and persuaded, that group of people is termed as target market.

c.

Summary Introduction

To discuss: A promotional program.

Introduction:

Promotion involves the methods and techniques the sellers can use for informing people about the product as well as encouraging and motivating them to buy the products offered.

d.

Summary Introduction

To discuss: A way to establish a long-term relationship with customers.

Introduction:

Customer relationship management gives the idea to enhance customer satisfaction and helps in stimulating long-term customer loyalty.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON