Marketing Principles, SME 2011 Babson College
Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 1.3, Problem 2PC
Summary Introduction

To fill in: The appropriate term.

Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieving these marketing goals.

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