Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 1, Problem 7MA
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To discuss: The argument of Person X on his other colleague’s statement
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You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.
You are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision?
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- If a salesperson tells a manufacturer that the machine the salesperson is selling is better than competing machines because it will last longer, what approach should be used to estimate the value of this differentiating factor?arrow_forwardYou have a job as a county extension agent and lead workshops for home gardeners. Smith comes to the workshops convinced that mantids will give excellent pest control based on the advertisements. Smith tries to convince everyone that mantids will control all the garden pests, from aphids to cabbage worms. What is a reason why mantids are unlikely to provide an acceptable level of pest control?arrow_forwardaSAP!! For each of the below situations, generally outline how the firm should respond. Choose from: Reduce prices No change to prices Increase prices Market Environment Situation: To communicate the high quality of your product against a new competitor The market that the firm operates in is deregulated (allowing more competitors to enter) A new substitute product/industry emerges A major increase in production costs occurs The firm is looking to benefit from economies of scale When you know that key competitors will always match your price changes To increase market share significantly For one of the firm’s brands/products that has increased its brand equity When the firm’s product is experiencing high seasonal demand When a major competitor leaves the marketarrow_forward
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