MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
error_outline
This textbook solution is under construction.
Students have asked these similar questions
What methods or processes can be used to promote services and communicate value to consumers? Is there any one positioning strategy that seems most effective for services? Why or why not? Does the type of service have an impact on the positioning strategy?
Business: Coffee shop
- Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services.
Product/service: COFFEE
3 Reason of choosing the product/service:1.2.3.
Why is it increasingly the case that customers are vital in the creation of innovative new products and services? How has this come about?
Explain why a services marketing strategy needs a mix of external, internal and interactive marketing in order to succeed
Knowledge Booster
Similar questions
- Because of the Intangible nature, the evaluations of services are fairly subjective, how do marketers convert the subjective evaluations in to objective evaluations, use an example of a service sector to answerarrow_forwardIs Service Marketing Different From Product Marketing? Discuss pros and cons in detail with suitable examples from any/various industries. Explain Brieflyarrow_forwardSubway Restaurant (Sandwiches, Cookies, Drinks and etc.) A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. Next, Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. B. Elaborate what you think is the value proposition of Subway when it comes to its products or services. You may perform additional research to understand more the company but in own words is the answer. Help me understand this pls.... Satisfactory answer means a helpful rating!arrow_forward
- How is service marketing different from product marketing? Explain and Give examples.arrow_forwardWhat are the differences between Products and Services? What is Service Marketing? Explain with examples.arrow_forwardWhat can be an online value proposition or competitive advantage, positioning statement, and purpose statemnet for an organic cotton clothing brand?arrow_forward
- Identify the four customer service factors. How does Amazon achieve/create these factors?arrow_forwardSubway Restaurant (Sandwiches, Cookies, Drinks and etc.) A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. B. Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. C. Elaborate what you think is the value proposition of Subway when it comes to its products or services. You may perform additional research regarding the brand but the answer should be in own words. Satisfactory answer means a helpful rating! Help me understand this pls.... fulfill all 3 requirements in one long paragraph. Make this very well and do not get other work, i will track those! tenkzarrow_forwardCompany: Hubspot What unique demands are included in the companys service marketing? Consider the seven Ps of services marketing.arrow_forward
- You are the Marketing Manager for DellCorporation and your company has operations in the whole of East Africa Region. You recognize that marketing orientation enables organizations to respond to market needs with appropriate offerings that enable the realization of better returns. In the marketing of services, managers must be conversant with the characteristics of services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.arrow_forward"Marketers are skilled at stimulating demand for their products”, elaborate this statement by giving three examples?arrow_forwardEvaluate the marketing mix of MK Restaurant suggest three recommendation for improving the marketing mix?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
