MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Illustrate the four (4) characteristics of services and provide a suitable example of situation for each explanation.
Give the classification of services?
explain what is "service quality" and explain "measuring and managing service deliver".
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- Explain the four (4) distinguishing features of services and provide an appropriate illustration of a scenario to go along with each of the explanations.arrow_forwardthe four unique elements to services includearrow_forwardDefine the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?arrow_forward
- Identify the characteristics of services thatdifferentiate them from goods.arrow_forwardWhat are some additional ways that may be utilized to increase the efficacy of service delivery?arrow_forwardWhat are the distinctions between high-contact and low-contact services, and how can these differences be discussed?arrow_forward
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