MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 13, Problem 7LO
Summary Introduction
To discuss: The structure and strategies of common channel and the facts which impact the choice.
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Discuss the types of Channel relationships?
Outline the three major channel strategydecisions.
What factors influence the choice of channel members
Chapter 13 Solutions
MKTG 12:STUDENT ED.-TEXT
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- Explain in details why companies use marketing channels and discuss the channel design decisions.arrow_forwardDiscuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.arrow_forwardDefine the term channel of distribution and the factors that influence channel decisions on marketing programme.arrow_forward
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