MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 13, Problem 8LO
Summary Introduction
To discuss: The multichannel and omnichannel marketing in B-TO-C and B-TO-B structure and its importance.
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Chapter 13 Solutions
MKTG 12:STUDENT ED.-TEXT
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