International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14, Problem 10TU
Summary Introduction

To discuss:

The factors that are likely to explain the reason for selecting that particular method.

Introduction:

A promotion is a type of marketing strategy, which is used to inform the consumers of the features of the product, service or a brand. The main aim of promotion is to increase the awareness among the customers, to create interest, and to increase sales of the product.

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