International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Question
Chapter 14.2, Problem 1QS2
Summary Introduction
To Determine:
The strategy that pressure channel members to carry and promote a product.
Introduction:
In today’s world of competition, companies should plan an adequate marketing strategy which will promote a product effectively to sustain in the market. Marketing strategy is a long-term planning with the aim of promoting a product which sustains severe competition. It involves extensive research prior to the formulation of the product. Thereafter, selecting a strategy that is market-oriented and also matches the goals and objectives of the organization is important.
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International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
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