International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Question
Chapter 14.2, Problem 2QS2
Summary Introduction
To Determine:
The locations where the firms control campaigns of standardized international advertising are to be identified.
Introduction:
Companies generally tend to enter the international market when their local market is saturated or when they want a global reach. When companies try to enter global markets, international advertising becomes the key factor in promoting their products. International advertising is defined as a subfield in advertising that studies the differences and similarities in advertising across different countries.
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International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
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