ND CONNECT ACCESS CARD MKTG CORE
8th Edition
ISBN: 9781264017690
Author: Kerin
Publisher: MCG CUSTOM
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Question
Chapter 14, Problem 1VC
Summary Introduction
Case summary:
Company P is the largest pizza chain in the world, with over 10,000 restaurants based in 100 countries. It was one of the top 35 in Country U Internet retailers. This case explains the online business strategy of company P which generated hundreds of millions of dollars in annual sales.
Company P’s multi-channel marketing approach puts in particular focus on building a dynamic user interface and consumer loyalty network.
Technical suggestions:
This video case offers a back-to-the scene look at how digital marketing has revolutionized a market leader in the fast-serve restaurant industry. Once presenting this case for debate, the best online experience.
To discuss: The kind of website is company P.
Expert Solution & Answer
Explanation of Solution
Company P website is a website full of hybrids. It contains transactional website components and a promotional page. In particular, it incorporates the aspect of trade, typical in a transactional website, with its electronic shopping mechanism and elements of advertisement and marketing similar to promotional websites.
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