MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Distribution
Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, wh…
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Why are manufacturers’ sales offices and branches classified as wholesalers? Which independent wholesalers are replaced by manufacturers’ salesbranches? By sales offices?
What is a full-service wholesaler?
Comment on this statement: “The only distinction among merchant wholesalers and agents and brokers is that merchant wholesalers take title to the products they sell.”
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