PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
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Chapter 15, Problem 15.2DQ
Summary Introduction
To discuss: The primary purpose in which advertising objectives are classified with examples.
Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.
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Chapter 15 Solutions
PRINCIPLES OF MARKETING >C<
Ch. 15 - Prob. 15.1DQCh. 15 - Prob. 15.2DQCh. 15 - Prob. 15.3DQCh. 15 - Prob. 15.4DQCh. 15 - Prob. 15.5DQCh. 15 - Prob. 15.6CTECh. 15 - Prob. 15.7CTECh. 15 - Prob. 15.8CTECh. 15 - Prob. 15.9ACCh. 15 - Prob. 15.10AC
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