MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 1.5, Problem 1.7LR
Summary Introduction

To discuss: The two basic features of marketing concept

Introduction:

An activity for communicating, delivering, innovating, and exchanging offerings, which fulfills the organization, customers, its society and its stakeholders at large is defined as marketing.

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What are the two key characteristics of the marketing concept?
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