INTERNATIONAL EDITION---Principles of Marketing, 17th edition
INTERNATIONAL EDITION---Principles of Marketing, 17th edition
17th Edition
ISBN: 9780134642314
Author: Philip T. Kotler and Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.16VC
Summary Introduction

Case summary:

Company F is a distinctive product that manufactures a high-tasting edible film, which could reflect the flavor of anything, starting from a pizza to the alcoholic beverage. Though, Company F substituted flavors on the thin film just to sell the product assuming it as a new product for sampling, the firm is also assessing numerous technological applications.

Characters in given case:

Company F

To list: A few ideas on how Company F’s edible film will be utilized to sample the products.

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